RESPONSIVE WEB & MOBILE APP

Modernizing a wellness platform with a responsive, user-centered experience across web and mobile

PROJECT OVERVIEW

GOAL: Build a flexible, device-agnostic platform to serve a growing global audience seeking support for mental wellbeing, physical health, and end-of-life care.

MY ROLE: Senior Product Designer collaborating with cross-functional partners across time zones. Led responsive UX for both web and mobile, created scalable design systems, and advocated for accessibility across the product.

BUSINESS CONTEXT: RoundGlass Living is a wellness platform operating on a B2C subscription model (freemium → paid), with secondary partnerships through enterprise wellness programs. Users include individual consumers, wellness professionals, influencers, and end-of-life care specialists.

THE CHALLENGE

The existing product experience was fragmented—separate teams had built web and mobile independently, leading to misaligned flows, inconsistent UI, and unclear content structure. UX was especially strained in premium feature access, which confused users and limited conversion. Internally, priorities shifted frequently, and stakeholders across the org provided competing input. Tight deadlines and limited UX maturity in some teams raised the stakes for every design decision.

DESIGNING THE SOLUTION

Audit & Strategy

We began by evaluating the legacy app—not to mirror it, but to identify key content categories and pain points. Navigation gaps, content overload, and premium gating inconsistencies topped the list.

User & Market Research

I helped conduct lightweight interviews with wellness providers and reviewed competing platforms. Insights revealed a need for calmer interaction flows, more guided discovery, and clearer differentiation between free and paid features.

Information Architecture

With input from our PM and early stakeholder feedback, we rebuilt the app’s IA from the ground up—streamlining categories like “Explore,” “Programs,” and “My Journey” while mapping parallel paths for provider-specific tools.

Wireframes & Responsive Design

I led the creation of flexible, modular wireframes across breakpoints. Features like daily check-ins, guided programs, and breathing exercises were prioritized for mobile-first use while maintaining consistency on tablet and web.

Plan - detail - yearly selected_edited.p

Premium Flow Integration

I implemented a scalable system for communicating locked content, upgrade prompts, and trial messaging—minimizing friction while maximizing clarity. This structure carried across web and app via consistent badges and CTA logic.

Cross-Functional Collaboration

I met daily with our core team (PM, engineer, and fellow designer in India) and participated in twice-weekly syncs with leadership. I owned Zeplin handoffs and worked closely with devs—especially where UX understanding was limited—to maintain quality. I advocated for accessibility by improving navigation, tap targets, and hierarchy where it counted.

Screen Shot 2022-03-10 at 5.46.49 PM.png

HIGHLIGHTS

KEY CONSTRAINTS

• Tight timelines

• Shifting product goals

• Distributed, global team

DESIGN SYSTEM CONTRIBUTIONS

• Reusable UI components

• Token-based spacing & typography

• Fed into broader system standards

MOBILE-FIRST PRIORITIES

• Tap target compliance

• Streamlined nav & onboarding

• Responsive behavior across devices

OUTCOMES

Post-launch App Store ratings stabilized at 4.8+ with an increase in positive feedback referencing ease of use and calming experience.
Qualitative user reviews reflected marked improvements in navigation, content discovery, and visual clarity.
Internal adoption of the responsive system accelerated—other product teams began reusing key components for new features.
Leadership considered the rollout a success and used it as a model for future experience design decisions. Much of the UX and component work from this project also fed directly into the creation of our design system, which I was spearheading in parallel.

What I'm most proud of

This project tested more than just my design skills—it tested my ability to lead through ambiguity. Working across continents, shifting goals, and conflicting stakeholder feedback, I helped define a clear path forward. I learned to be decisive under pressure, collaborative without compromising UX integrity, and strategic about what battles to fight and which to defer.

HOME